David @ Pixelloop: A few months back we worked with MassageTrack to launch their WordPress/WooCommerce website to assist in selling their newly launched products after a successful KickStarter campaign. He has kindly provided a run down on the journey to share with others to inspire and educate people who are considering a similar path.
See what Eric has to say below about his project and working with Pixelloop.
Eric: I came out of a successful Kickstarter project with $72,000 and 850 backers. After years of suffering with tendonitis and muscle pulls, I had invented some unique massage tools and labored in my garage for about two years creating my own plastic molded prototypes. Many people who used tennis balls or lacrosse balls loose on the floor, instantly understood my invention when they watched my massage tool videos on Kickstarter.
The money from Kickstarter was in the bank but my Chinese manufacturers were not working out as planned. Two were dishonest, and another incompetent. While I was working to iron out my manufacturing problems, I used the time to set up an e-commerce shop on my website.
I had been using WordPress for many years and had already used WordPress to create a blog where I published a guide to recovering from repetitive strain injury (RSI) that has become very popular (my ability to type is still really limited and I use Dragon NaturallySpeaking to transcribe my speech instead of typing).
So when it came time to choose an e-commerce platform, Woocommerce made the most sense for me since it runs on WordPress and is freeware. My biggest concern about Woocommerce was that I’d been using the Thesis theme for many years and didn’t want to abandon it.
I didn’t know if Thesis and Woocommerce could work together easily or not. So, I was very relieved to find the Woocommerce Thesis Integrator plug-in. But I did need some customizations and contacted the author.
The plug-in author connected me with Pixel Loop and in a few short days, David had my shopping cart online and I’ve been selling trigger point massage tools on my website for about four months now.
The response from customers has been really good – especially the ones with repetitive stress injuries. It really makes my heart sing to help people with RSI because I’ve suffered with it for so many years.
Here’s one of my favorites:
“Thanks for making such a great product. In a few short days I’ve seen how much it will help me cure my RSI. My whole family is using the massage track for different parts of the body. We appreciate your invention. I’ve been experimenting with different ways to use it and different positions to hold. I plan on sharing these with you after I perfect them. Thanks for everything.”
If you’re one of those people experiencing pain from typing or using the mouse, please check out my RSI treatment guide. You’ll find some very simple techniques for doing your own arm massage and adjusting your work environment which will make a big difference.
As time goes by, I find more and more ways that I want to customize the Woocommerce shopping experience and David has been able to help me with all of these requests. We communicate by email and Skype and it really matters little to me that he’s in the UK and I’m in Boulder Colorado.
Thanks for helping me realize my dreams! I’m already looking ahead to developing a couple other inventions in my massage tool pipeline and hoping to head back to Kickstarter next year.
Massage Track inventor