So in traditional Facebook fashion they have released yet another fairly large revision to their Facebook Fanpage layouts and this will be forced upon your profile by the end of June however you should be able to activate it now voluntarily. Facebook tinker with their platform a lot and often to the disgust of internet marketers and Fanpage owners who have just spent a considerable amount of time fine tuning their Fanpage to social media perfection only to find most of their effort is now redundant and their Fanpage needs to be configured again but this time I think some of the changes may be more welcome.
So what is new and different?
Layout/Timeline – The main difference is the home page of the Fanpage, instead of it being completely taken up by the timeline with two columns of timeline entries the timeline has now shifted over to the right hand side and the left hand column is a hybrid column which acts as an overview for “everything else”. You can add several different apps and sections here, re order their positions and more. I like this a lot as I have often moaned that Facebook has hidden all of the important stuff away so you are forced to have the facebook equivalent of a blog (timeline). Now your website link can be featured more prominently, more focus on your fans, reviews, images, other fanpage likes, activity and custom apps.
Cover Image / Header – This is slightly different to before, a) Your profile image is very slightly higher, b) the cover image seems to be cropped slightly larger, c) your page name now sits just to the right of your profile image and you have some buttons overlaid on the bottom right hand side of your cover image. So any fancy tricks or effects you were pulling off with the combo of cover image and profile photo may need a slight tweak now to look right.
Facebook Page Tabs – The Facebook tabs are now gone, or at least they no longer appear as image tabs across the bottom of the cover photo area. The deeper pages within your Fanpage can now be found under the “More” drop down and in addition in the “Apps” section of your new left column.
Editing Timeline Entries – In the past it was notoriously difficult to find how to edit a post on your timeline, now it is exactly where you would expect it to be, click on the top right icon of your timeline entry and click edit, voilà.
Reviews Page – There is now a new reviews page which is far more attractive than it used to be and displays more like a journal, we have a feeling this will prove popular.
What is Next?
Expect to see a plethora of new Facebook apps you can add to your Fanpage which make use of the left hand module based column. Things such as polls, video, games, adverts, welcome boxes and much more will no doubt be available soon if they are not already.
That pretty much sums up the new Facebook Fanpage Layout and changes for June 2014 or at least anything worth worrying about or paying attention to. I will update the blog as and when new features or cool possibilities are available.