Google Insights is an essential keyword research tool which can often be overlooked. Google Insights allows you to track the popularity of a keyword of your choice over a set time frame and see how it has performed and what patterns it has shown in the past. Google Insights also allows you to see the popularity of your keyword by country or by area of your chosen country. On top of this Google Insights provides SEO information on the most searched associated keywords and provides a list of the fastest rising related words and new related keywords that may be worth targeting.
When you visit the site, you simply enter your keyword of interest at the top, select the area and time frame of interest, and hit search. This graph shows the popularity of the keyword “SEO”, in the United Kingdom since 2004:
As you can see their is a dip in December each year, probably as this is when most SEO experts take a break for winter. When you are searching a key term relevant to your site or product it is very useful to be able to predict lows in search traffic, and therefore take measures to counter balance these. On the other hand you can predict when peaks in your search term will happen and target these key times with new articles or promotions.
The regional interest information is also very useful, you can view locational information for any keyword, either by country, state, city/town or metro. If you are doing SEO keyword analysis for a local business or competing for an area relevant keyword, this information can be priceless. It also helps to know what areas may be worth aiming for if you have a more general keyword which you are trying to achieve more hits for. This map shows the popularity of the keyword “poker” by US state:
If you had a poker site which was targeting the US, Nevada is an obvious leader, but keywords relevant to more unexpected areas such as North Dakota poker may be worth aiming for in order to get visitors to your site. If you are competing for your keyword locally or internationally, the information provided by Google Insights can be very helpful when forming your SEO campaign.
Perhaps the most important information provided by Google Insights is the ability to view the most searched for associated keywords and the fastest rising associated keywords. This image shows the data provided when searching the word poker:
If you are trying to rank for a difficult keyword, a good approach can be to target the top related searches before moving on to your main target, by doing this and also paying keen attention to “rising searches”, you can receive a lot of keyword hits before achieving first page results for your main keyword. The “rising searches” allow you to be one step ahead of the game and get in on new keywords whilst their is less competition for them.
Google Insights is a vital tool for anyone who works in SEO, or for “SEO aware” people who run a blog or website. Like any Google tool it is easy to use, and the “insights” you gain will be valuable to any SEO campaign.