WordPress is the CMS (Content Management System) of choice for all of the publishing projects and web ventures we at Pixelloop are involved in, it is also the CMS of choice for the majority of our clients and partners.
This article will attempt to justify why we use WordPress every day, why it is a fantastic tool for web design how we improve it further using other tools and extensions including plugins, and the Genesis theme.
WordPress is used by more than 12% of the 1,000,000 biggest websites according to Wikipedia making it the most popular web publishing platform around allowing it to organically improve and evolve as time passes, WordPress is now on version 3.0.3 and still going strong.
Each major release of WordPress tends to add a boatload of desired featured for webmasters, bloggers, and designers alike and most recently by adding an advanced menu system developed and donated by the nice folks at WooThemes. They also added further support for Custom Post Types and Meta Fields, something that turns what was traditionally known as a system developed for blogging into an expansive fully featured Content Management System.
Web design and development has changed a lot, we provide a solution and often reinventing the wheel each time is simply unaffordable and illogical. Utilizing WordPress we can in some cases get a website from concept to launch in a matter of hours.
The main reason our clients resonate so well with WordPress is its user-friendly WYSIWYG editor, allowing control to publish pages and posts containing all sorts of media from hyperlinks, videos, and images (including a built-in image cropper).
WordPress makes it easy for us to keep ourselves and our clients at the cusp of development online, allowing us to make the most of new social tools within hours of them becoming available thanks to the incredible ability and support from the widespread WordPress Development community, more often than not by making us of publicly developed plugin extensions.
Why The Genesis Framework?
All of our WordPress builds employ the help of the Genesis Framework by Studiopress, why? Because in our humble opinion its the best platform to let us build sites on an empty canvas, have complete flexibility about what goes where maintain everything is future compatible by not editing any core WordPress files.
Yes there are lots of free themes available from the WordPress community, and these are great for getting started, my personal view is that a premium theme can often offer a better ran community, support, and continual development, this is also the case with some popular free themes but we personally love Genesis the most for all of its extras and simplicity.
Genesis also boasts a huge array of SEO options allowing us to customize and control every aspect of our websites to please the SERPS. Custom metadata on a page/post/and archive basis allows us to concentrate our primary keywords to ensure good rankings. That really just scratches the surface as there is a long list of benefits to using Genesis, it also adds canonicalization, noindex options on pages and posts, custom css control, and much more.